| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Consumer Behavior( 355780001 ) |
| 2 | 9-595-035 | Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) | Rangan, V. Kasturi;Bell, Marie | Marketing | Consumer Behavior( 355780001 ) |
| 3 | 9-596-015 | Heineken N.V.: Global Branding and Advertising | Quelch, John A. | Marketing | Consumer Behavior( 355780001 ) |
| 4 | R0603D | Inside the Mind of the Chinese Consumer | McEwen, William;Fang, Xiaoguang;Zhang, Chuanping;Burkholder, Richard | Other | Consumer Behavior( 355780001 ) |